The Smart Choice
Profit strategies and products for the eye care professional

Primary Eyecare Network - PEN

Primary Eyecare Network is the eye care practice management division of ABB CONCISE. PEN was founded in 1984 by a small group of independent Optometrists with a combined vision to grow America’s preeminent Eye Care Practitioner network.  MISSION ACCOMPLISHED!


Practice Development Solutions
for independent eye care practitioners…

  • Practice Management

  • Educational Opportunity

  • Business Efficiency

  • Purchasing Power

  • Professional Relationships

  • Staff Training

To this day, PEN is committed to enhancing the independent Eye Care Professional’s ability to compete in a rapidly changing eyecare marketplace.


The benefits to PEN membership are many:

  • Enhanced purchasing arrangements
  • Business management and marketing expertise
  • Educational programs for practitioners and staff
  • Medical billing services with full reporting
  • Customized support services

PEN’s esteemed vendor panel is comprised of a select group of industry leaders who support the ideals and goals of PEN members and today’s independent Eye Care Practitioner.

    PEN is guided by an Advisory Board of respected member Optometrists who guide programs and work in concert to continually upgrade Eye Care Products and services to reflect industry best practices.

    Primary Eyecare Network products and services have been developed in response to the needs of members and the Optometric community as a whole. Because innovation is central to PEN’s mission, we pride ourselves on providing Eye Care Practitioners with the most current information available.

    Benefits of PEN

    PEN Publications

    PEN Education

    PEN Frequently Asked Questions

     

    Interested in Joining PEN? Completing PEN’s application process will take just a few minutes of your time. Click here to start the process.